Segmentation is the process of dividing your email list into smaller groups based on certain criteria. Demographic data is one of the most effective ways to segment your list. Here are some common ways to segment your email list using demographic data:
Age: Create segments based on age groups to tailor your content accordingly. Gender: Send different email content to males and females if your products or services appeal differently to each gender. Location: Customize your emails based on the geographic location of your subscribers. Income Level: Promote different products or services based on the income bracket of your audience. Education Level: Tailor your content to match the education level of your subscribers.