How to Use Demographics and Behaviors to Personalize Emails?
Using demographics and behaviors to personalize emails involves tailoring content, offers, and messaging to meet the specific interests and needs of different audience segments. For instance, you can use dynamic content blocks in your emails to show different products to different segments based on their past purchase behavior. Personalization can also include using the subscriber's name, recommending products based on their browsing history, and sending birthday or anniversary emails.