identify criteria

What Criteria Should You Use for Segmentation?

Segmentation allows you to divide your email list into subgroups based on specific criteria. Here are some common segmentation criteria:
- Demographics: Age, gender, income level, education.
- Geographics: Location, climate, urban vs. rural.
- Psychographics: Lifestyle, values, interests.
- Behavioral: Purchase history, website activity, email engagement.
- Firmographics: Company size, industry, job role (for B2B).

Frequently asked queries:

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What Criteria Should You Use for Segmentation?
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