donation history

How to Use Donation History in Email Marketing?

Once you have collected donation history data, the next step is to leverage it for your email marketing campaigns. Here are some strategies:
Segmentation: Group donors based on their donation history. For example, create segments for one-time donors, monthly donors, and major donors.
Personalization: Use the donor’s name, past donation amounts, and supported campaigns in your email content to make it more relevant.
Triggered Emails: Set up automated emails that are triggered by specific donor actions, such as making a first-time donation or reaching a donation milestone.
Thank You Emails: Send personalized thank you emails after each donation to acknowledge the donor’s contribution and build a stronger relationship.

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