Why Are Unsubscribe Rates Important and How to Reduce Them?
Unsubscribe rates are important because they indicate how well your content is resonating with your audience. A high unsubscribe rate can signal dissatisfaction with your emails.
To reduce unsubscribe rates:
- Provide valuable and relevant content that meets the needs and interests of your audience. - Avoid sending too many emails, which can overwhelm recipients. - Make it easy for recipients to manage their subscription preferences.