How to Use E-books and Whitepapers in Email Campaigns?
Here are some strategies for incorporating e-books and whitepapers into your email marketing:
Welcome Series: Include a link to a valuable e-book or whitepaper in your welcome email series to provide immediate value to new subscribers. Segmentation: Segment your email list based on interests or behaviors and send targeted content that aligns with their needs. Follow-Up Campaigns: After someone downloads your resource, send a series of follow-up emails to nurture the lead and guide them further down the sales funnel. Re-engagement: Use e-books and whitepapers to re-engage inactive subscribers by offering them fresh, valuable content.