There are several reasons why e-books and whitepapers are effective in email marketing:
Build Authority: Sharing well-researched and valuable content positions your brand as an expert in your industry. Generate Leads: Offering these resources in exchange for contact information helps grow your email list. Engage Subscribers: High-quality content keeps your audience engaged and more likely to open future emails. Drive Conversions: By addressing pain points and providing solutions, these resources can drive potential customers down the sales funnel.