analytics and metrics

How to Use Engagement Metrics for Better Segmentation?

Engagement metrics, such as open rate and CTR, can be used to segment your audience more effectively. By identifying highly engaged recipients, you can create targeted campaigns that cater to their interests. Conversely, you can re-engage less active subscribers with tailored content or special offers to win back their interest.

Frequently asked queries:

What are the Key Metrics in Email Marketing?
Why is Tracking Open Rate Important?
How Can Click-Through Rate (CTR) Improve Campaign Performance?
What Does Conversion Rate Tell You?
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Why Monitor Unsubscribe Rate?
How to Use Engagement Metrics for Better Segmentation?
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