Email marketing encompasses several critical metrics that provide insights into the performance of your campaigns. Key metrics include:
Open Rate: The percentage of recipients who open your email. It indicates the effectiveness of your subject line and the relevance of your content. Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in your email. It measures the engagement and interest level of your audience. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase or filling out a form, after clicking a link in your email. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. It is divided into two categories: hard bounces (permanent delivery failures) and soft bounces (temporary delivery issues). Unsubscribe Rate: The percentage of recipients who opt out of your email list after receiving your email. It provides insights into the relevance and quality of your content.