How to Use Google Campaign URL Builder in Email Marketing?
Here’s a step-by-step guide to using the Google Campaign URL Builder for email marketing:
Go to the Google Campaign URL Builder tool. Enter your website URL in the "Website URL" field. Fill in the required UTM parameters:
Campaign Source (utm_source): Identify the source (e.g., newsletter, email). Campaign Medium (utm_medium): Specify the medium (e.g., email). Campaign Name (utm_campaign): Name the campaign (e.g., summer_sale).
Optionally, you can fill in additional parameters:
Campaign Term (utm_term): Used for paid search. Campaign Content (utm_content): Differentiate similar content or links within the same email.
Click "Generate URL" to create the tagged URL. Use the generated URL in your email campaigns.