How to Use Industry Averages to Improve Campaigns?
Once you understand industry benchmarks, you can use this data to improve your email marketing strategies:
A/B Testing: Experiment with different subject lines, send times, and content to identify what resonates with your audience. Segmentation: Divide your email list into smaller, targeted groups to send more relevant content. Personalization: Use recipient data to customize emails, which can improve engagement metrics. Follow Best Practices: Ensure your emails are optimized for mobile devices, have clear calls to action, and comply with regulations like GDPR.