Several key metrics are often analyzed in email marketing:
Open Rate: This measures the percentage of recipients who open your email. According to various studies, the average open rate across industries is around 20-25%. Click-Through Rate (CTR): This metric indicates the percentage of email recipients who clicked on one or more links in the email. The average CTR generally falls between 2-5%. Conversion Rate: This shows the percentage of recipients who completed a desired action, such as making a purchase or filling out a form. The average conversion rate tends to be around 1-3%. Bounce Rate: This measures the percentage of emails that could not be delivered to the recipient's inbox. The average bounce rate is usually around 2%, with a hard bounce rate (permanent delivery failure) being under 1%. Unsubscribe Rate: This indicates the percentage of recipients who opted out of receiving future emails. Industry averages for unsubscribe rates are typically below 1%.