integrate with your e commerce platform:

How to Use Integrated Data for Segmentation?

Segmentation allows you to create targeted email campaigns that are more likely to resonate with specific groups within your audience. Here are some ways to segment your list:
1. Purchase History: Segment customers based on their buying behavior to send targeted product recommendations or special offers.
2. Engagement Levels: Identify highly engaged customers and send them exclusive offers or early access to new products.
3. Demographics: Use information like age, gender, and location to tailor your messaging.
4. Lifecycle Stages: Create segments for new customers, repeat buyers, and inactive customers to send relevant content based on their stage in the customer journey.

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