To make the most out of Litmus Email Analytics, follow these steps:
Integrate with Your ESP: Connect Litmus with your Email Service Provider to streamline data collection. Set Clear Goals: Determine what metrics are most important for your campaign's success. Monitor and Analyze Data: Regularly check your analytics dashboard to spot trends and issues. A/B Testing: Use the insights gained to conduct A/B testing on subject lines, content, and design. Adjust Strategies: Modify your email marketing strategies based on the data to optimize performance.