litmus email analytics

How to Use Litmus Email Analytics Effectively?

To make the most out of Litmus Email Analytics, follow these steps:
Integrate with Your ESP: Connect Litmus with your Email Service Provider to streamline data collection.
Set Clear Goals: Determine what metrics are most important for your campaign's success.
Monitor and Analyze Data: Regularly check your analytics dashboard to spot trends and issues.
A/B Testing: Use the insights gained to conduct A/B testing on subject lines, content, and design.
Adjust Strategies: Modify your email marketing strategies based on the data to optimize performance.

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