To use proprietary data effectively, follow these best practices:
Segmentation: Divide your email list into smaller groups based on shared characteristics or behaviors. Personalization: Customize email content to resonate with individual recipients, enhancing relevance and engagement. A/B Testing: Experiment with different email elements (subject lines, content, CTAs) to determine what works best. Automation: Use automated workflows to send timely, relevant emails based on user actions or predefined triggers. Analytics: Regularly review email performance metrics to identify areas for improvement and optimize future campaigns.