When conducting a website audit for email marketing, consider the following components:
Loading Speed: Slow pages can frustrate users and increase bounce rates. Mobile Responsiveness: Ensure your site is optimized for mobile since a significant portion of email opens happen on these devices. SEO Optimization: Proper SEO ensures your content is discoverable and aligns with user search intent. User Experience (UX): This includes intuitive navigation, clear calls-to-action (CTAs), and engaging content. Security Features: Implement SSL and other security measures to protect user data.