Once you have collected the data, the next step is to use it to improve your campaigns. Here are some ways to do that:
A/B Testing: Test different elements of your email (subject lines, content, images) to see which performs better. Segmentation: Segment your email list based on behavior, preferences, and demographics to send more targeted emails. Personalization: Use the data to create personalized content that resonates with your audience. Optimize Send Time: Analyze open rates and click-through rates to determine the best time to send emails.