How to Use Right Join for Segmenting Your Audience?
To effectively segment your audience using a right join, you can follow these steps:
Identify the tables you want to join. For example, you might have a table of email subscribers and a table of their behavioral data. Perform the right join to ensure all subscribers are included in the dataset, even if they have no recorded behavior. Use the resulting dataset to create segments based on the available data, such as subscribers who have not opened any emails in the past month.