Here are some strategies to effectively incorporate testimonials into your email marketing:
Highlight Key Quotes: Use the most impactful part of the testimonial to grab attention. Include Customer Photos: Adding a photo of the customer can make the testimonial more personal and relatable. li> Feature Video Testimonials: Video testimonials can be more engaging and believable. Segment Your Audience: Tailor testimonials to different segments of your email list a> for more personalized messages.