Once you have collected zip codes, you can use them to segment your email list in several ways:
1. Local Events: Send emails promoting events happening in the subscriber's area.
2. Regional Offers: Offer discounts or promotions that are specific to certain regions.
3. Weather-Based Content: Tailor your emails based on the weather conditions in different zip codes. For example, promoting winter gear in areas experiencing cold weather.
4. Store Openings: Announce new store openings to subscribers who live nearby.