To get the most out of SUMX, marketers should follow these best practices:
Regular Monitoring: Consistently monitor your email metrics to stay on top of performance and catch issues early. Segmentation: Use SUMX data to segment your audience based on behavior and preferences, allowing for more personalized campaigns. A/B Testing: Implement A/B tests to compare different elements (subject lines, content, CTAs) and use SUMX to determine the best performers. Benchmarking: Compare your campaign metrics against industry benchmarks to understand where you stand and set realistic goals.