Verifying links involves checking that each hyperlink directs to the correct destination and is not broken. The process usually includes:
Manually Checking Links: Click through each link to confirm it directs to the intended page. Using Link Checker Tools: Employ automated tools to scan your email for broken or incorrect links. Shortened URLs: Avoid using URL shorteners excessively, as they can be flagged by spam filters. Tracking Parameters: Ensure UTM parameters are correctly applied for tracking purposes.