Why is Fingerprint Scanning Important in Email Marketing?
Fingerprint scanning is crucial in email marketing for several reasons:
Enhanced Tracking: It provides a more accurate way to track user interactions with email campaigns, even if cookies are disabled. Improved Personalization: With more precise tracking, marketers can better understand user preferences and tailor content accordingly. Increased Deliverability: By knowing more about your audience, you can optimize your email content to avoid spam filters and improve deliverability rates.