The call to action (CTA) is the most critical part of your email. To write an effective CTA:
Use clear and compelling language that prompts immediate action. Place the CTA prominently within the email, making it easy to find. Create a sense of urgency by including phrases like "limited time offer" or "act now." Use contrasting colors and buttons to make the CTA stand out visually. Ensure the CTA is relevant to the email content and provides a clear next step for the reader.