What Are Some Common Privacy Laws and Regulations?
Several privacy laws and regulations govern email marketing practices:
- GDPR (General Data Protection Regulation): Applicable to businesses operating within the EU, GDPR requires explicit consent for data collection and gives individuals the right to access and delete their data. - CCPA (California Consumer Privacy Act): This law provides California residents with the right to know what personal data is being collected and to opt out of its sale. - CAN-SPAM Act: This U.S. law sets rules for commercial emails, including the requirement to include a physical address and an easy way to opt-out.