Writing concise copy doesn't mean sacrificing impact. Here are some tips: - Know Your Audience: Understand what your audience cares about and tailor your message to meet their needs. - Edit Ruthlessly: Cut out any words or sentences that don't add value. Every word should serve a purpose. - Use Simple Language: Avoid jargon and complex sentences. Simple, straightforward language is more effective. - Be Specific: Instead of being vague, provide specific details that are relevant to your audience. - Test and Optimize: Regularly test different versions of your email to see what resonates most with your audience.