Why is the Alt Attribute Important in Email Marketing?
There are several reasons why the alt attribute is essential in email marketing:
Accessibility: The alt attribute makes your emails more accessible to people with visual impairments who use screen readers. By including descriptive alt text, you ensure that all subscribers can understand the content of your email. Image Blocking: Many email clients block images by default. The alt attribute provides a fallback text that can still convey your message when images do not render. SEO Benefits: While SEO might not be as critical in emails as on web pages, having good alt text can still improve the overall email deliverability and user experience.