Your CTA text should be action-oriented and compelling. Here are some tips:
Use Strong Verbs: Words like "Discover," "Get," "Start," and "Explore" can motivate readers to click. Be Specific: Instead of generic phrases like "Click Here," use specifics like "Download Your Free Guide" or "Get 20% Off." Personalization: Personalized CTAs, such as "Claim Your Offer, [Name]," can make the reader feel more connected and likely to act.