What role does compliance play in Email Marketing?
Compliance is a critical aspect of Email Marketing, ensuring that campaigns adhere to various regulations such as the CAN-SPAM Act, GDPR, and CASL. These regulations are designed to protect consumers from spam and ensure their data privacy. Compliance helps maintain the integrity of email marketing practices and fosters trust between businesses and their customers. Marketers need to obtain explicit consent from recipients and provide clear options for unsubscribing to stay compliant and avoid potential penalties.