To write effective descriptive anchor text, consider the following tips:
Be Specific: Ensure that the anchor text clearly describes the linked content. For instance, use "Download our free eBook" instead of "Click here". Keep it Concise: While being descriptive, keep the text concise. Long-winded anchor texts can be overwhelming and less clickable. Use Actionable Words: Use verbs and actionable words to encourage clicks, such as "Register for the Webinar" or "Get Your Discount". Match the Link Destination: Make sure the anchor text accurately represents the destination. Misleading anchor text can frustrate users and damage your credibility.