Descriptive anchor text is essential for several reasons:
User Experience: It helps improve the user experience by providing clarity and setting expectations for what the user will encounter upon clicking. Search Engine Optimization (SEO): Search engines use anchor text as a factor in determining the relevance of the linked page. Clear and descriptive anchor text can improve your SEO efforts. Accessibility: Descriptive anchor text is beneficial for screen readers used by visually impaired individuals, making your emails more accessible. Click-Through Rates: Well-crafted anchor text can increase click-through rates (CTR) by enticing readers to engage with your content.