Effective snippets should be concise, engaging, and relevant. Here are some tips:
Keep it Short: Most email clients display only a limited number of characters. Aim for 50-100 characters. Use Active Language: Active language makes snippets more engaging. For example, "Discover new offers" is better than "New offers available." Include Keywords: Use relevant keywords that resonate with your audience. Provide Value: Highlight the value or benefit the recipient will get from opening the email.