While the benefits of HTML emails are clear, entirely ignoring plain text can be a significant oversight. Here’s why:
Email Deliverability: Some email clients and devices, especially older ones, may not render HTML emails properly. A plain text version ensures that your message is still readable. Spam Filters: Including a plain text version can help your emails avoid spam filters, increasing the chances of reaching your recipient’s inbox. Accessibility: Plain text emails are more accessible to individuals using screen readers, ensuring that your content is inclusive.