While the specific actions you monitor will depend on your campaign goals, here are some common ones:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on one or more links within your email. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opt out of receiving future emails.