What Actions Should You Take Based on Monitoring Data?
Continuous monitoring is only beneficial if you take action based on the insights gained. Here are some steps you can take:
Optimize Subject Lines: If your open rates are low, consider A/B testing different subject lines to see what resonates with your audience. Improve Content: If your CTR is below expectations, review your email content for relevance and engagement. Ensure your call-to-action is clear and compelling. Clean Your List: Regularly remove inactive subscribers to improve engagement rates and reduce bounce rates. Personalize Emails: Use segmentation and personalization to make your emails more relevant to each recipient. Monitor Deliverability: Keep an eye on your bounce rates and spam complaints to maintain a good sender reputation.