managing audiences

What are Best Practices for Audience Management?

- Personalization: Use the data you collect to personalize your emails. Address subscribers by their name and tailor content to their interests.
- Testing: Regularly test different segments to see which ones respond best to certain types of content.
- Compliance: Ensure you comply with regulations like GDPR and CAN-SPAM by obtaining explicit consent from your subscribers and providing easy options for unsubscribing.
- Clean Your List: Periodically remove inactive subscribers to maintain a healthy and engaged email list.

Frequently asked queries:

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