To combat darkness in email marketing, consider the following strategies:
Segmentation: Segment your email lists to ensure that you send relevant content to the right audience. Personalization: Personalize your emails to make them more engaging and relevant to the recipient. Optimized Subject Lines: Craft compelling subject lines that grab attention. A/B Testing: Test different elements of your emails to see what works best. Mobile Optimization: Ensure your emails are optimized for mobile devices, as a significant portion of users read emails on their phones.