What Are Best Practices for Backup Copy Formatting?
While backup copies are plain text, there are still best practices for formatting:
Use Short Paragraphs: Keep paragraphs short to enhance readability. Avoid All Caps: Writing in all caps can be perceived as shouting and may trigger spam filters. Include a Call to Action (CTA): Clearly state your call to action and make it easy for the reader to take the desired step. Provide Contact Information: Ensure that your contact details are visible and accessible.