What are Best Practices for Creating Segmented Email Campaigns?
Once you've identified your segments, it's time to create tailored email campaigns. Here are some best practices:
Personalization: Use the data you've collected to personalize subject lines, email content, and calls to action. Dynamic Content: Use dynamic content blocks to show different content to different segments within the same email. Timing: Send emails at times when each segment is most likely to engage. A/B Testing: Test different elements like subject lines and images to see what resonates best with each segment.