To manage opt-outs effectively, consider the following best practices:
Clear and Visible Unsubscribe Option: Ensure the unsubscribe link is easy to find and not hidden in the email. One-Click Unsubscribe: Simplify the process by allowing users to unsubscribe with a single click. Confirmation Page: Use a confirmation page to inform users that they have successfully unsubscribed. Immediate Processing: Process opt-outs immediately to avoid sending further emails to unsubscribed users.