To optimize your queries, consider the following best practices: 1. Use Specific Criteria: Narrow down your search criteria to pull only the necessary data. 2. Segment Your Audience: Break down your audience into smaller, more targeted segments. 3. Clean Your Data: Regularly update and clean your database to ensure accuracy. 4. Efficient Filters: Use simple and efficient filters to speed up data retrieval. 5. Indexing: Ensure your database tables are properly indexed to improve query performance.