To avoid the pitfalls of overly sales driven messages, consider the following strategies: 1. Build Relationships: Focus on creating a connection with your audience by sharing valuable content, such as educational articles, tips, and industry news. 2. Segmentation: Segment your email list to tailor messages according to subscriber preferences, increasing relevance and engagement. 3. Personalization: Use personalization techniques to make emails feel more individualized and less like generic sales pitches. 4. Balanced Content: Balance promotional content with informative and entertaining content to keep your audience engaged.