What are Best Practices for Using Images in Email Marketing?
To ensure optimal performance, follow these best practices: 1. Alt Text: Always include alt text for images to improve accessibility and provide context if images don’t load. 2. Responsive Design: Ensure your images are responsive and look good on all devices. 3. Balance Text and Images: Avoid image-heavy emails; a good rule of thumb is a 60/40 text-to-image ratio. 4. Test Loading Speeds: Regularly test email load times to ensure they meet acceptable standards.