To prevent overloading your recipients, consider the following best practices:
Segment Your List: Tailor your emails to specific segments of your audience to ensure relevance. Personalize Content: Use personalization to make your emails more engaging and relevant to individual recipients. Monitor Frequency: Be mindful of how frequently you're sending emails. A recommended frequency is typically one to two times per week, but this can vary based on your audience and objectives. Solicit Feedback: Ask your subscribers for feedback on email frequency and content to better understand their preferences. Provide Options: Allow subscribers to choose how often they receive emails from you. This can be done through preference centers.