What Are Best Practices to Mitigate Timeline Discrepancies?
Here are some best practices to help mitigate timeline discrepancies:
1. Segment by Time Zone: Segment your email list by time zones to ensure emails are received at optimal times. 2. A/B Testing: Use A/B testing to determine the best send times for your audience. 3. Monitor Server Performance: Ensure that your email servers are optimized for performance to reduce delays. 4. Automated Scheduling: Utilize the scheduling features of your ESP effectively to align with your campaign goals. 5. Analyze User Behavior: Continuously analyze the behavioral data of your recipients to adjust send times accordingly.