What Are Common Causes of Emails Being Marked as Spam?
Several factors can cause your emails to be marked as spam, including:
Poor List Management: Sending emails to outdated or purchased lists can result in high bounce rates and spam complaints. Unoptimized Content: Content that looks suspicious or includes spammy keywords can trigger spam filters. Lack of Authentication: Failing to set up proper authentication protocols like DKIM, SPF, and DMARC can make your emails look untrustworthy. Poor Sender Reputation: If your IP or domain has a history of sending spam, it will negatively impact your email deliverability.