basic personalization

What are the Basic Elements of Email Personalization?

Basic email personalization can be achieved through several elements:
First Name: Using the recipient’s first name in the subject line or greeting.
Segmentation: Dividing your email list into smaller segments based on demographics, purchase history, or behavior.
Behavioral Triggers: Sending emails based on user actions like signing up, browsing certain products, or abandoning a cart.
Dynamic Content: Using different content blocks within the email for different segments of your audience.

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