What Are Common Challenges Faced by Email Copywriters?
Email copywriters often face several challenges, including:
Maintaining a balance between creativity and marketing goals. Avoiding the spam folder by adhering to best practices and avoiding certain trigger words. Keeping content concise yet impactful within the constraints of email formatting. Aligning with the brand’s voice while being persuasive and engaging. Dealing with email fatigue where recipients are overwhelmed by the number of emails they receive.