What Are Common Challenges Faced by Email Marketing Professionals?
Email marketing professionals often face several challenges, including:
Deliverability: Ensuring emails reach the recipient's inbox and not the spam folder. Engagement: Crafting content that resonates with the audience to encourage interaction. Compliance: Adhering to regulations such as GDPR and CAN-SPAM. List Management: Keeping the email list clean and up-to-date to maintain high deliverability rates. Personalization: Customizing emails to meet the individual needs and preferences of recipients.