How Do Professionals Measure Success in Email Marketing?
The success of email marketing campaigns is measured using various metrics and KPIs:
Open Rate: The percentage of recipients who opened the email. Click-Through Rate (CTR): The percentage of recipients who clicked on a link within the email. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opted out of the email list.