email marketing professionals

How Do Professionals Measure Success in Email Marketing?

The success of email marketing campaigns is measured using various metrics and KPIs:
Open Rate: The percentage of recipients who opened the email.
Click-Through Rate (CTR): The percentage of recipients who clicked on a link within the email.
Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase.
Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox.
Unsubscribe Rate: The percentage of recipients who opted out of the email list.

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